Editorial Objectives

The International Journal of Innovative Research in Social Sciences and Strategic Management Techniques (IJIRSSSMT) provides a viable intellectual platform to promote discussions, research analyses, and pragmatic studies including critiques on topics relevant to wider disciplines of Social Sciences and Management. It disseminates such knowledge with international standard procedures. The journal publishes original papers, review papers, conceptual framework, analytical and simulation models, case studies, empirical research, technical notes, and book reviews. The articles in the journal are open access to different users in different countries around the world.

Journal Articles

Market Segmentation Components and the Productivity of Indigenous Oil and Gas Companies in Rivers State, Nigeria

¹Kabuoh, Margret N., ²Akpa, Victoria O. & ³Sunmola, Babatunde R.

^1,2&3Department of Business Administration and Marketing, School of Management Sciences, Babcock University, Ilishan –Remo, Ogun State, Nigeria

TITLE: The Role of the Traditional African Family Setting on the Performance of Micro, Small and Medium Enterprises (MSMEs) in Nigeria: The Case of Bayelsa State Medium Small and Medium Enterprises

¹Poazi, Francis Deinmodei W. & ²Kuroakegha Bio Basuo

^1&2Department of Management, Faculty of Management Sciences, Niger Delta University, Nigeria

Advancing Inclusion Through Clean Energy Jobs

¹Mark Muro, ²Adie Tomer, ³Ranjitha Shivaram & ⁴Joseph W. Kane

^1,2,3&4Fellow, Brookings Metro, Washington DC

Distributive Justice, Individual Spirituality, and Deviant Behaviour Among Academics at Taraba State University

¹Comfort Iliya & ²Ben Pam Wurim

^1&2Department of Business Administration, Faculty of Management Sciences, University of Jos, Jos Nigeria

Success of Microenterprises in North Central Nigeria: The Role of Resilience, and Self-Directed Learning

¹Aderonke Folagbade, ²Meshach Gonam, Goyit & ³Linus Jonathan Vem

^1,2&3Department of Business Administration, Faculty of Management Sciences, University of Jos

Getting Over Overdraft

Aaron Klein

Center on Regulation and Markets, Brookings Institution, Washington D.C

Effect of Service Quality on Satisfaction of Enrollees of Private HMOs in General Hospitals within Abuja Metropolis

¹Agagbo, Chinyere Ogugua, ²Ibrahim Yusuf Ohida & ³CPA Gbande

^1,2&3Department of Business Administration, Nasarawa State University, Keffi

Brand Choice Influencing Factors and Customer Preference Level of Mobile Network Service Providers

¹Grace Uloego Nwansi & ²Ann Ikechi

¹Department of Banking and Finance, Federal Polytechnic Nekede, Owerri, Imo State, Nigeria
²Department of Marketing, Abia State Polytechnic, Aba State, Nigeria

Consumer Brand Perception Variables and Purchase Decision of Selected Fast-Moving Consumer Goods Firms in Lagos State, Nigeria

¹Kabuoh, Margret N. & ²Omokorede, Abosede

^1&2Department of Business Administration and Marketing, School of Management Sciences, Babcock University, Ilishan –Remo, Ogun State, Nigeria

The Time Series Analysis of Impact of Capital Market Development on the Growth of the Nigerian Economy

¹Ajiteru, S. A. R.,²Abalaka, J. N. & ³Sulaiman, T. H.

¹Department of Political Science & International Relations Achievers University, Ondo State Nigeria.
^2&3Crown University Intl Chartered Inc. Faculty of Social Science, USA

Claims Management Practices and Competitive Advantage of Listed Insurance Companies in Nigeria

¹Banmore, Olawale O. & ²Adefulu, Adesoga D.

^1&2Department of Business Administration and Marketing, School of Management Sciences, Babcock University, Ilishan –Remo, Ogun State, Nigeria

Soft Loan: Perception and Utilization by Vulnerable Internally Displaced Bakassi People

¹Ukpong-Umo, R. E. & ²Frank, Inemesit Akefon

¹Brainspec Educational Research, Uyo, Akwa Ibom State, Nigeria
²Department of Sociology, University of Ibadan, Ibadan

Language Usage in Nigerian Political Campaigns and Rallies and Enhancement of Peace, Security and Electoral Process

Balkisu Kasimu Abubakar

School of General Studies Shehu Shagari College of Education

Under-Five Mortality Rate and Health Human Capital in Sub-Saharan Africa: Evidence from Panel Vector Autoregressive Analysis

¹Kalu, Chris U., ²Ihezukwu, Veronica A. & ³Nga Chukwudi

¹Department of Economics, Nnamdi Azikiwe University, Awka, &
²Department of Economics, Abia State University, Uturu.
³Chartered Institute of Stockbrokers (CIS), Nigeria

Conservation Techniques and the Materials in the National War Museum, Umuahia: Challenges and Prospects

¹Uboegbbulam Gideon Chukwunwem & ²Adaora Peace Ezema

^1&2Department of Hospitality Management and Tourism University of Port Harcourt, River State – Nigeria

Emotional Intelligence and Customer Retention in the Banking Industry

Nwibere, Barinedum Michael

University of Port Harcourt